Full details of each lot are displayed, except the lot number, estimate and price. You must be a subscriber to view lot numbers, estimates and prices.
Gert Hugo Emmanuel Sellheim (1901 - 1970), Australia Surf Club,…
Sale Title:
Auction House:
Auction Location:
Melbourne
Date:
28-May-2023
Lot No.
***
Description:
Gert Hugo Emmanuel Sellheim (1901 - 1970), Australia Surf Club, colour lithograph, circa 1936, signed in the plate at lower left above the imprint of Sands & McDougall Pty Ltd. Melb., With Australian National Travel Association kangaroo logo at lower right, 100 x 64 cm; laid down on linen 110 x 68 cm. Gert Sellheim is considered one of the most significant graphic artists working during the 'golden era' of Australian poster design in the 1930s. Artists commissioned by the Australian National Travel Association (Anta) such as Sellheim, James Northfield, Percy Trompf and Douglas Annand created distinctly modern images of the Australian landscape and city life to promote to the world. Sellheim's most famous poster, Australia surf club, is one of the works commissioned by Anta. Beach and surf culture have long been part of our national identity and provided inspiration for many artists. Australia surf club depicts a rescue exercise in which a lifesaver is reeled into the sea. Sellheim's design appears deceptively simple; however, he has achieved this simplicity through planning. His composition incorporates multiple perspectives. The figures are shown frontally, while the shoreline is seen from an aerial perspective. One of his most recognised designs includes the famous winged kangaroo symbol for Qantas, first appearing in January 1947. The original kangaroo symbol on Qantas aircraft was adapted from the Australian one-penny coin.
Estimate:
***
Price:
***
Category:
Unclassified