Morris Jacobs of Geelong, a March 1902 contract between Hendy & Apted, architects (Moorabool St.) and Mr. Morris Jacobs, for 'Works to be done and material to be used in the alteration to shopfronts, repairs, painting, etc., to the premises in Malop Street'. The four-page printed contract is signed by Jacobs and Frank Apted and is accompanied by six pages of hand-written specifications., Morris Jacobs was born in 1825, to Jewish draper, Michael Jacobs and his wife Rachel. For 100 years, the shop he established in Malop Street, Geelong, was a local icon. Morris grew up in London where he gained experience in the family trade. At 27 years of age he, decided to migrate to Australia, arriving with his brother Solomon on the ship Eliza in 1852. While the gold rush was in full swing, and no doubt influenced Morris's decision to come to Australia, it was not his desire to start swinging a pick and shovel on the gold fields. Rather, he quickly saw an opening to supply much needed goods to the thousands of miners flocking to Victorian shores. Within the two years from 1851 to 1853, Geelong's population had swelled from 8,000 to 22,000, greatly increasing demand for clothing and household chattels., by 1897 'Jacobs Draper Shop' occupied three adjoining shopfronts devoted respectively to drapery, clothing and oilskins, and boots and shoes. The stores slogan 'Champion of Cheapness' became famous throughout Geelong. Jacobs served as president of the Geelong Hebrew Congregation from the mid-1880s until his death in 1927 at the age of 102. He also supported a number of institutions run by local churches including the Catholic and Protestant orphanages.